He lives in Chicago, IL, with his wife and two kids. How do you think youve improved the companys marketing since you became CEO? The biggest decision that I was most proud of, that was also most critical, was not trying to make all the decisions here at headquarters, but pushing those decisions out into the markets, while giving our leaders in the restaurants who were closest to the situation the flexibility to make the decisions. As you navigated a global pandemic and the rise of extreme social unrest during your first year as CEO of McDonalds, did any particular principle or philosophy guide you? But what so impressed me about him was that he was firmly focused on the future, on moving forward. AsChief Marketing Officer and CorporateVicePresident of International Operated Markets, John Alves leads the development and execution of marketing strategies for McDonalds sixlargest markets outside of theU.S.(China, UK, France, Germany, Canada and Australia). As you navigated a global pandemic and the rise of extreme social unrest during your first year as CEO of McDonalds, did any particular principle or philosophy guide you?Its been important to me that were always connecting the decisions that we make back to what we stand for as a company. My view is that in this day and age, you have no choiceif you want to control the message, you will be an inauthentic brand and you wont have any resonance. No US state or city has been hit harder by COVID-19 than New Yorkwhich, as of June 21st, had seen 388,000 confirmed cases and nearly 31,000 deaths. So, for example, with Drive Thru, the classic frustration for the customer is: How long is it going to take? Given your franchise model, how do you ensure during COVID-19 that restaurants can survive the short term and be in a position of strength for the long term?We were lucky in that McDonalds franchisees came into the pandemic in a very strong position. Chris Kempczinski Chris Kempczinski is an Influencer. In her prior role as Vice President of Center HR & People Experience - Emilee led the Corporate Functions HR Business Partner team, HR Operations, Reputation & Engagement, Workplace Solutions, Safety, Security & Intelligence, Change Management, and Aviation. j=d.createElement(s),dl=l!='dataLayer'? Now, we actually have to create some advantage there. And I think were now at a place where weve caught up. Not a day goes by that I dont have a small order of fries. The onion flavor gets sort of seared into the beef. Steve was at the company for 20 years. He began his career in brand management at Procter & Gamble, and also held senior positions at PepsiCo, and most recently at Kraft Foods where he was EVP, Growth Initiatives and President, International. Then, all of a sudden, here comes COVID-19, and it significantly disrupts our business. We were lucky in that McDonalds franchisees came into the pandemic in a very strong position. Ian has spent more than 25 years at McDonalds leading markets and functions globally. Chris is responsible for driving McDonald's growth strategy, Accelerating the Arches, and ensuring that the company's values are embedded throughout the system as the filter through which all our business decisions are made, bringing its corporate purpose-to feed and foster community-to life. Everybody has a clear sense of it. And yet the menu varies from culture to culture, place to place. One of our values is that we open our doors to everyone. Some delivery orders are, as you said, initiated directly on the sites of our delivery partners. And in many cases, it's that little bit of that odd juxtaposition that creates interest. McDonalds has navigated the challenges presented by COVID-19, emerging with higher brand trust scores, higher customer satisfaction scores, and higher restaurant margins than the company had going in. From 2016 to 2018, Joe led the High Growth segment as President. What are we certain of? I hope so. That also opens up a whole bunch of other opportunities for us. Essentially, its a new cooking procedure in the restaurants that allows us to cook a hotter, juicier burger every time. So, for example, if you are a customer using the app, maybe you have a dedicated drive-thru lane. She has also served as the US Global Womens Leadership Network Co-Vice Chair. I did spend time up front providing a framework a list of five things to help guide those decisions: Were all in this together. Chris Kempczinski, Mcdonald's Corp: Profile and Biography - Bloomberg Markets Live Now Bloomberg TV+ Bloomberg Studio 1.0: Katie Haun, Haun Ventures CEO & Founder Bloomberg Radio. Subscribed to {PRACTICE_NAME} email alerts. One of the things that has defined McDonalds over the decades has been our emphasis on diversity, making sure we have a franchisee population that reflects the US population or the global population. He builds great teams. From here, he moved to roles of increasing scope and responsibility, before assuming the role of Managing Director for the Belgium market in 2001, and Managing Director for the Netherlands in 2005. When you eat as much McDonalds as I do, you think in day parts. In 2020, as U.S. Chief Marketing & Digital Customer Experience Officer, she led her team to unleash world-class creative and harness the power of social media with bold, forward-thinking ideas. The more delivery locations you have, and each of our restaurants is a delivery location, the better you can make that experience. (19972000), Serves as a trustee of Ronald McDonald House Charities, Eats McDonalds food five days a week; favorite menu items are Filet-O-Fish and the Vanilla Cone. In 2010, Jill became the Managing Director for our UK business and President, Northern Europe, sustaining strong performance across all metrics of our company, including a strengthened brand, a reinvigorated employee experience and double-digit sales growth, all while fostering successful franchisee performance and engagement. I wouldnt be a Duke fan if I didnt take some lessons from Coach K. His ability to forge a sense of comradery among his players holds lessons for any leader. His progression through the company has included responsibilities as Regional Financial Controller, Head of Business Strategy and Head of Commercial Finance. Corporate Senior Vice President, International Operated Markets. Given your particular focus on those factors, even before you became CEO, its almost as if you saw the pandemic coming. Jill holds a BA in Business Studies from Brighton University, United Kingdom, and a Chartered Institute of Marketing Diploma. Morgan earned her MBA from Harvard Business School and her bachelors degree from Dartmouth College. Never miss an insight. In early November, Brunswick Partner Jayne Rosefield, head of the firms Chicago office and Global Consumer Industries Practice, interviewed Mr. Kempczinski. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. (200812), Director, corporate strategy and development Essentially, its a new cooking procedure in the restaurants that allows us to cook a hotter, juicier burger every time. But those are areas of uncertainty. I needed to learn and I needed to listen quite a bit. McKinsey: Marketing has also played a big role in McDonalds recent financial outperformance. In this role, Emilee partners across the system to influence people strategies to growth the business, strengthen brand trust, foster collaboration, and elevate the people experience. Vice President, Chief Compliance Officer, Jenny McColloch Before joining McDonald's,John spent six years as aFinancial Analyst and Brand Management Specialist in P&G Portugal and Switzerland, where he held various positions and was responsible for managinghigh-impactprojectsthroughout Europe. (201517), Kraft Heinz What are your values? Mr. Hernandez was calling to ask if Mr. Kempczinski would take over the helm of McDonalds. What dont we know? That new CEO is Chris Kempczinski, and here are five facts you need to know about him: In the press release announcing his promotion to CEO, Kempczinski said: Im thrilled to be leading this incredible company. He earned a bachelors degree with honors from Brown University and lives in Chicago, IL, with his wife, son and daughter. Were making sure that were continuing to offer a better experience on these than anybody else. Photograph: Jerritt Clark/Getty Images for McDonalds. As the leader of McDonald's USA, Kempczinski participated in a lot of the decisions that fueled the company's turnaround. Looking at your recent marketing initiatives, featuring cultural icons like Travis Scott and J Balvin, and the recent launch of Spicy Chicken McNuggets, I have to wonder how a brand as established as McDonalds continually reimagines marketing? About Chris Kempczinski is President-McDonald USA at McDonald's Corp. Quite simply, we commit to use our Scale for Good.All of this is underpinned by our core values, which are the bedrock of our company. Everybody recognizes the golden arches. As the Senior Vice President & Chief People Officer for the International Markets at McDonalds, Emilee leads the International Market People teams. My first mentor at P&G was a guy who defined what it means to be honest and upfront. Vice President, Chief Sustainability Officer. [Many] decisions were left to the field and I think ultimately that proved to be quite successful for us.What is one misconception about retail that you would love to debunk for everyone? In just four years, he had clearly made a mark. Ben Houchen and Simon Clarke back Boris Johnson to be Prime Minister. (200003), Boston Consulting Group He is also on the Board of Directors for Paradigm for Parity; and on the Advisory Council for Diversity MBA. In this role, he worked closely with our business leaders and franchisees to identify innovative new ideas and best practices to accelerate system growth. To manage that risk, though, you have to make sure your creative teams are nimble. We'll email you when new articles are published on this topic. I like the Nuggets with ketchup. During his tenure, he was instrumental in converting the four Nordic countries (Denmark, Finland, Norway and Sweden) and Hungary into developmental licensee organizations. When youve built your business model on diversity and providing opportunities for everyone, and suddenly a human rights issue comes into the public discussion, it would have been a huge miss for us to not put our voice out there. After Kempczinski's comments ignited a political firestorm, McDonald's pledged $3.5 million to 40 neighborhood organizations. McDonald's U.S. leadership team draws from a proud history and set of values that made the company an icon of American business. Previously, she worked at Nestl Waters North America and served as Education Director for Salish Sea Expeditions. I dont have all the answers, and if I pretended I did have all the answers, people wouldnt believe me. (2019present), Vice president, global strategy, business development, and innovation If we have that level of consumer engagement on our app, could we do even more for them? Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. That was the direction that I gave to the system. Since joining McDonalds in 2012, Jenny has held a variety of roles related to restaurant and supply chain sustainability strategy and business integration. We have a few specific issues here and there. It all connects to what you stand for as a company. Have events or experiences of the last year in any way altered or broadened your perspective on leadership?Definitely one of the things thats gained focus is the need for communication. Were rolling out this new cooking procedure around the world. Do you see your delivery model changing in the near future? The adjustments were making are a series of small changes that add up to one big difference our customers really notice. And I might with that get either a cup of coffee or a small Diet Coke. Kempczinski, previously the president of the fast-food giant's US business, has big shoes . Chris is responsible for driving McDonalds growth strategy, Accelerating the Arches, and ensuring that the Companys values are embedded throughout the System as the filter through which all our business decisions are made, bringing its corporate purpose to feed and foster community to life. Additionally, weve been able to expand the number of restaurants offering delivery to more than 30,000. Marion began her career with the McDonalds system in 1986 at HAVI where she managed transportation and logistics, environmental affairs, packaging R&D and procurement supporting McDonalds. Outside of McDonalds, Jon is a member of the Board of Directors for World Food Program USA, a non-profit that supports the mission of the UN World Food Programme to advance the global movement to end hunger. And were definitely doubling down on those. I think Nike does a great job of engaging customers and using pop culture to keep their brand relevant. Partnering with stakeholders across the business and beyond, Jennys team serves as stewards of McDonalds global ESG commitments, which leverage the brands scale and presence in over 39,000 local communities worldwide to foster meaningful change at scale, while addressing some of the most pressing social and environmental challenges facing the world and the company today. Chris is responsible for driving McDonalds growth strategy, Accelerating the Arches, and ensuring that the companys values are embedded throughout the system as the filter through which all our business decisions are made, bringing its corporate purposeto feed and foster communityto life. The road to affordable autonomous mobility, What matters most? Do Not Sell or Share My Personal Information. The whole world was in crisis mode, but Chriss calm demeanor and thoughtful approach ensured that as a team we could implement the swiftest operational transformation in our history to protect restaurant crew and customers, while providing financial support to franchisees to ensure they could focus on running their restaurants rather than worrying about what the future might hold.. Mark graduated magna cum laude from The College of William & Mary with a bachelors degree in International Studies. He has been with McDonalds Corporation since 2015 and is in his second year as president and CEO. Ian previously served as Vice President and Chief Financial Officer for Asia-Pacific, Middle East and Africa, and as the Regional Vice President of Europes East Division. Ukraine News. Brunswick is committed to being the most diverse, equitable and inclusive advisory firm in the world. Under Morgans leadership, McDonalds was #2 on Ad Ages 2020 Marketers of the Year List. You are leaving McDonalds to visit a site not hosted by McDonalds. We have resolved to cultivating a firm where everyone is valued for who they are and what they bring. Please review the third-partys privacy policy, accessibility policy, and terms. He is a strong advocate of the power of the McDonalds three-legged stool and what can be achieved through collaboration between DL partners, suppliers, and corporate teams. Plenty of things. We think we can get even fasterand were also thinking about ways that the digital experience might work in drive-thru. We can think about our business beyond just the four walls of McDonaldsand perhaps even beyond what is McDonalds brandedbecause we have scale and a platform that we, and even others in our industry, could use to deliver important and sustained value to our customers. Yes. Please email us at: More than 30,000 McDonalds locations around the world now offer delivery. He has participated in McDonalds Hamburger University curriculum, as well as continuing education opportunities in data and technology. Mr. Kempczinski had barely warmed his chair in the job when the pandemic struck, closing restaurants around the world seemingly overnight. Paul has been a key member of the McDonalds team for 25 years and in that time has held a variety of leadership roles, always maintaining strong relationships with Franchisees and suppliers. Cornell serves as an alumni board member and student mentor for Ithaca College Park School of Communications. Jon holds a Bachelor of Arts in Communication and Media Studies from Boston University. How do you decide which issues youll address? The global technology organization powers the industry-leading capabilitiesfrom restaurant and digital technologies to business infrastructure and cybersecurity. Amys educational background includes a BA in Government and International Studies from the University of Notre Dame, a law degree from The John Marshall Law School, and an Executive MBA from Northwestern Universitys Kellogg School. But then you do have the flexibility locally to add items that you think appeal to local tastes. Prior to this role, he was Vice President of Operations in France, overseeing the creation of the Experience of the Future program, which is currently deployed in all McDonalds restaurants worldwide. And at the time of Mr. Kempczinskis one-year anniversary in early November, McDonalds stock had spiked even above the year-earlier price when he took over as CEO. anne boleyn ghost photo In his first town hall as CEO, Chris was clear with his expectation that everyone personify the values of the company, recalls Kevin Ozan, CFO at McDonalds. new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], Chris Kempczinski had been at McDonalds less than five years when he was named president and CEO, in November 2019, rising to the top job after his predecessor was fired for violating company policy on personal conduct. Were looking to innovate and actually make sure that were doing it better than anybody else. When you travel abroad, do you have any favorite international menu items?When I travel abroad, I embrace the hospitality of the franchisee that Im visiting. Early on, I wanted to put my fingerprints on what was already a very strong set of values and make clear that we are absolutely committed to them. Food is such a local experience that you have to give people some latitude to adapt to local tastes. What Im most impressed with are the people who are servant leaders the people who prioritize others.What decisions did you make during the pandemic that proved critical? In both his work and personal life, Paul strongly believes in living by a lesson passed on from his Mum: Treat others the way you want to be treated yourself. McKinsey: In delivery, youre currently partnering with third-party providers, which means you dont have full access to the customer data or full control of the customer experience in delivery. Emilee has held a variety of leadership roles since joining McDonalds in April 2018, leading critical work to solidify our people-first culture - including redefining our Values and aligning them with our Accelerating the Arches strategy, establishing Global Brand Standards, driving essential modernization efforts, and shaping our Diversity, Equity & Inclusion strategy. Michael Hsu, Mr. Kempczinskis former boss at Kraft Foods, now Chairman and CEO of Kimberly-Clark, saw the way in which these character traits, coupled with his deep understanding of consumer behavior, drove strong business performance. Controller Group supporting key business initiatives and five years in the Corporate Controller Group in both external reporting and Europe management reporting roles where she was a 2001 McDonalds Presidents Award winner. Chief Marketing Officer and Corporate Vice President, International Operated Markets. I think everybody has recognized were going to a world thats going to be more contactless, thats going to have more dine-away as opposed to dine-in. Ive always liked the regular. One thing weve learned during the pandemic is that if we simplify our business and focus on what were great atlike drive-thru and our core menu itemstheres a fantastic benefit for our customers. Your investments in Drive Thru and digital in restaurants have proven to be fortuitous, even prescient, amid the pandemic. Theres not one person. In 2012, Paul was promoted to the position of Senior Vice President, Chief Financial Officer, with additional responsibility for the companys Development and Supply Chain functions. Gonda leads a team across corporate and U.S. communications, media relations, crisis communications and brand communications. Bethany Tate Cornell joined McDonalds in November 2020 as Sr. Vice President - Chief Learning and Development Officer, leading the talent development strategy for McDonalds internal global workforce and corporate owned restaurants. Project leader and consultant When you took on the role, quickly establishing values as a central theme of your leadership, was there a sense that McDonalds needed its values updated? COVIDs a perfect example of that. She currently serves on GreenBiz Groups GreenFin Advisory Board and the First Movers Advisory Board for the Aspen Institutes Business & Society Program. Through signature campaigns, hes helped advance executive-sponsored programming in the areas that matter most to McDonalds stakeholders, bringing to life the companys values and commitment to communities. Heidi began her career at McDonalds in April 2020. She serves on the Chief Learning and Talent Officer Board of The Institute for Corporate Productivity (i4cp), focusing on global issues for learning and talent. Neither Great Men nor Great Helmsmen. The things you just referenced there are about us getting more aggressive, getting more out of our investment and then embracing our role in culture. After 65 years of doing this, we still find ways to actually make the product just a little bit better. He began his career in PR and marketing for Compaq Computer Corporation, first on the agency side and then in-house. As someone who eats at McDonalds daily, what is your favorite regular item at HQ?Youve got to double-click one moregive me a day part. As you hear feedback, you need to pivot and respond appropriately. That is our primary responsibility, so we try to stay pretty focused. In this role, she has led several strategic initiatives; from the Future of Work - inclusive of the COVID-19 response and return to office for corporate staff to an HR Transformation to modernize service delivery and improve the employee experience. Prior to that, he led the International Developmental Licensed Markets, where he was responsible for 46 developmental licensees (DLs) across more than 80 markets around the world, including Brazil, China, India and Philippines, which continue to represent the majority of McDonalds new restaurant growth globally. I wanted to make that set of expectations very clear at the beginning of my tenure so that this was not a moment to reconsider what we stood for. We strive to provide individuals with disabilities equal access to our website. Plus, investors will look "for Chris to set his own vision," said Hottovy. How much consumer demand do you expect to shift back to dine-in when COVID-19 subsides? He describes Mr. Kempczinski as a "business savant," someone who is able to "translate insight into action into results." He also was struck by Mr. Kempczinski's genuine commitment to personal growth and development, as well as his focus on building meaningful connections. The MyMcDonalds platform is essentially an ecosystem of all the things that you can do via digital touchpoints with McDonaldsthink mobile ordering, payments, delivery, rewards, or deals. I didnt think we were getting enough out of that investment. (201415), Senior vice president, US grocery Executive vice president, growth initiatives It goes back to credibility. Vice President, Global Chief Diversity, Equity, & Inclusion Officer. From 2015 to 2019, Manu served as Managing Director in the Netherlands, during which the region generated significant growth in sales, guest counts, Operating Income and Owner Operator Cash Flow. Chris is a proud alumnus of both Duke University and Harvard Business School. Heidi is a member of the Board of Directors for the Midtown Educational Foundation, Skills for Chicagolands Future, and the Human Resources Policy Association. As CFO, Ian sets financial direction and develops strategies designed to drive sustained, profitable growth for the company and enhance value for stakeholders. Reminding people: Here are the values that have defined McDonalds over the years and, based on those values, heres why were going to make these decisions. A former security chief for McDonald's is filing a racial discrimination lawsuit against the company and CEO Chris Kempczinski, claiming he was fired for speaking out in a meeting. As part of the strategy launch, Mr. Kempczinski articulated a clear vision of where the company will make a greater impact in the world through its renewed purpose to feed and foster communities. Were building on our strong foundations to ensure we have long-term success. Her team also coordinates McDonalds environmental, social and governance (ESG) engagement and reporting. Michael began his career as a reporter. Its a great flavor improvement on our product. In my experience, you piece together these lessons from different leaders and ultimately they define your own leadership style. In just four years, he had clearly made a mark. Chris Kempczinski: This is the fun part of the jobto imagine the what ifs. I think about it this way: in the markets that we serve, about 80 percent of the population will go to a McDonalds at least once a year. Married, with 2 children, Holds an MBA from Harvard Business School and a bachelors degree from Duke University, McDonalds Given your particular focus on those factors, even before you became CEO, its almost as if you saw the pandemic coming. Everybody recognizes the golden arches. Chris joined McDonald's in 2015 as Executive Vice President, Strategy, Business Development and Innovation. Brunswick Partner Jayne Rosefield is Head of the firms Chicago office and Global Consumer Industries Practice. He also holds an MBA with honors from The University of Chicago. We also put the onions actually on the grill as opposed to putting the onions on at the dressing table. Every single day [we] were having to make a decision about the business, and we were doing it across 40,000 restaurants in 119 countries, with different regulations and things going on in each individual Market. Yahoo Finance says McDonald's sources said Kempczinski is a. During his tenure as president of McDonalds U.S. footprint, Kempczinski oversaw the business operations of around 14,000 stores. McKinsey: Are there companies or thinkers that you look to for inspiration? We make a significant investment each year in marketing. I stepped up my communication to make sure that our employees understood what our plan was to get through thisbut also to get a lot of feedback. fries? 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